Why you saw Jow at NRF 2024

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NRF is a robust place to say the least: 35,000+ attendees and over 6.2K brands represented over a three day period. The collection of thousands of future-focused brands in one place gave us the perfect opportunity to share some exciting information about Jow, like how we’ve been live for a year and are now integrated with Kroger, as well as some big announcements coming around the corner (we’ll have some news soon about in-market tests we’ve been working on).

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We know from past experience that conferences help bring the value of a brand to life. When it comes to a service like Jow that offers solutions for both brands and consumers, connecting face-to-face is the holy relic of sharing what we do.

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At Jow, we hold our values and company culture near and dear to our heart. Not only was attending NRF about illustrating the breadth of how Jow revolutionizes grocery, but it was also about doing what we do best: making lives richer, warmer, and more fulfilling.

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With some Jow merch, a chicken-shaped kitchen timer, and a zest for what we do, we sent our VP of Partnerships, VP of International Expansion, and our US Food Development team to New York City to talk about Jow on both a product benefit and cultural level.

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Translating the Jow culture and product benefit

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The concept of Jow as a personal grocery assistant, meal planner, and SaaS solution is like a galette de rois (or, as Americans know it: a king cake). Jow’s culture is baked into its USP, and it was like this from the moment of conception.

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To us, hard work and care are at the foundation of making something both visually appealing and substantial. And, like a galette de rois, just when you thought it couldn’t get any better, there is a fève inside (a little surprise).

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For us, the root of what we do is as important as the value our product brings, so we wanted to take every opportunity to express that - starting from our booth design, to our merch offering, and our product.

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The Jow booth, a warm glow in a sea of bright blue and white, became a cozy and friendly oasis for conversing and building relationships with potential partners, but also hopeful customers too.

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“Next to all of the robotics and futuristic software, Jow resonates with people on a nostalgic level - we’re bringing people back to the dinner table, together!” - Marcy Pleener, Food Editor

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Explaining a truly disruptive service can be tricky, because that usually goes hand in hand with innovation. That’s why NRF was the perfect place to demonstrate our “hefty” USP and share enough to intrigue the palate without giving away too much of our secret sauce.

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What exactly is the secret sauce?

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We’re so glad you asked.

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For customers: Jow, through its app, offers users a personalized meal plan. Then, through connecting with a grocery provider in the user’s local area, it also creates a shopping list and orders the necessary ingredients, as well as any other groceries or household staples the users might need. Give it a try.

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For Retailers/Grocery providers: Jow connects with your technology and acts as a fresh way to acquire new traffic and convert. Due to our in-house recipe production, we’re able to choose when and how we prioritize ingredients. Users who shop with Jow purchase 25% more fresh produce per cart, on average. Additionally, our platform helps grocers meet customer demand in a way that makes sense for them, both in terms of inventory management and cart generation. Send us an email at partnerships@jow.com

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For FMCG brands: Shoppable recipes and retail media are the future of grocery shopping. Jow’s platform has opportunities for brands built-in and offered in a variety of different formats to help brands grow and meet customer’s demands. Learn more about how your brand can benefit from Jow’s services here.

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Jow and retailers sitting in a tree…

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Making connections is so important to us and we felt the warm reception on the trade show floor. It was a pleasure to meet with colleagues and stakeholders from treasured brands like Kroger, Instacart, and Loblaws. As well as invite new and old friends alike into our booth, H-E-B and Wal Mart.

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We had a wonderful time connecting with Meijer, Metro Markets, Wakefern, ShopRite, Save A Lot, Whole Foods, Marks & Spencer, just to name a few.

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Post-show buzz is always the perfect moment to extend an olive branch, so that’s what we’re doing, whether you stopped by our booth or we haven’t had the opportunity of meeting yet.

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This time, however, let’s meet somewhere other than Starbucks line where we were fighting for our lives or rushing the stage to catch Drew Barrymore’s attention (#IYKYK).

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Where can you find Jow next?

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We’ll be packing up our brightly-colored booth, those Head Chef hats that flew off the shelves,  and some engaging experiences to additional trade shows in 2024.

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We cannot wait to see you at Groceryshop in Las Vegas (HG O'Connell, Victoria Linstone, Jade Davis!).

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With that being said, we’re always open to a Google Meet chat, coffee talk, or happy hour. Just tell us when and where - we’ll bring the flavor.

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